Overhauling Digital Candidate Attraction for a FTSE 100 Company

Client and objectives

The client was trying to hire top talent in a highly competitive market across multiple work areas.

As part of this campaign, they wanted Enhance Media to help them overhaul all elements of their Digital Recruitment Marketing, including their PPC presence, Google for Jobs and SEO

Our approach

1. We crafted a comprehensive strategy that spanned multiple channels and services to enhance our clients recruitment efforts.
2. Our priority was making sure the candidate journey was effective. We optimised the careers sites features, functionality, content and design to improve the conversion rates for both macro and micro conversions.
3. To maximise organic reach, we optimised the careers site pages, content and technical setups to beat competitors and rank highly in Google, Bing and other search engines.
4. Measured success by implementing tracking. Provided support, data analysis, insights and reporting on careers site and wider recruitment marketing performance.
5. Google for Jobs is a crucial platform to be present on for online recruitment. We went about optimising job listings on the careers site to display within Google for Jobs.
6. Implemented a full funnel advertising approach to reach potential candidates at all stages of their job search journey. We used: Google Search, Google Display, Meta and LinkedIn.
7. This made sure our client stayed top-of-mind across all paid advertising channels by using our awareness, consideration and conversion approach.
8. To provide feedback and continually improve campaign performance, we produced detailed reporting on a weekly and monthly basis.