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Why is SEO Important for Recruiters?
Search engine optimisation (SEO) is one of the key channels recruiters can use to attract great candidates to their roles. Learn why SEO is a vital part of your online recruitment marketing.
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Talent Attraction: What’s Changed in a Quarter of a Century?
How has the world of talent attraction transformed for employers and candidates since the year 2000? We spoke to two experienced members of our team, who reflect on the biggest changes we've seen in the industry.
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Talent Mapping for 2025 in Five Simple Steps
What skills does your team require in 2025? How many new hires are needed to fill the gaps? And how might competitors be beating you to the best talent? Talent mapping will find you the answer to these questions and so much more.
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Why Are my Jobs Not Appearing on Google for Jobs?
Getting your roles listed in Google for Jobs is a sure-fire way to attract many new candidates. But what steps should you take if your jobs are not being shown there?
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How to Utilise Meta's ‘Instant Experiences’ for Recruitment
You wouldn’t be wrong thinking of LinkedIn as the go-to social for sourcing candidates. But with over 3 billion daily users, hard-to-beat cost per click and detailed targeting, Facebook, Instagram and the wider Meta display networks are great places to reach talent.
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Are ‘Competitive’ Salaries Losing You Candidates?
A battle has been waging over the last decade between candidates and employers over describing salaries as ‘competitive’. While this popular tactic for those creating job postings delays discussions around wages until later in the job process, this ambiguity around wages is costing organisations potential candidates – and that’s just the start.
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3 Lesser Known Ways to Improve Your Candidate Attraction Strategy
Are you prepared for a second “great resignation”? During the COVID-19 pandemic, an unprecedented amount of people quit their jobs across 2021 and 2022, and experts think it will happen again.
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From Scrolling to Applying: Top Tips to Get More Job Applications From Mobile Users
When life gets busy, people look for the quickest and most convenient ways to get what they need to do done, from restocking essential supplies to staying in touch with loved ones. Where does that take place? The same screen that people spend an average of 4 hours and 37 minutes every day - their mobile devices.
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Employee Voice Is Crucial to Your Hiring Success As a Brand
When getting across the most appealing aspects of your company, who better to be a brand ambassador than your employees? Candidates are looking for authenticity and credibility – and real people are seen as being much more trustworthy than what brands communicate about themselves.
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Artificial Intelligence and Machine Learning in Recruitment
We’re all exposed to Artificial Intelligence (AI) and Machine Learning (ML) on a daily basis, in fact we probably don’t realise quite how much we use it. HR technology is capitalising on the use of AI to make efficiencies by automating the workflow.
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How to Use 360 Degree Video in Recruitment Marketing
Video is now a big player in marketing methods and processes. The rise in ‘live’ features such as Facebook Live, Twitter’s First View, and Instagram increasing video ads from 30 to 60 seconds has no doubt contributed to this.
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