Boosting Brand Awareness for JLP Through Paid Social Ads
PPC Case Study
Client and objectives
The John Lewis Partnership wanted to increase brand recognition through social media growth, particularly on Instagram, without relying on targeted follower acquisition campaigns.
This required encouraging their candidates to stay informed about JLP’s job opportunities by following their social pages, emphasising the importance of building a strong online community.
Our PPC approach
- Conducted thorough research to tailor Facebook and Instagram ads optimising placement for enhanced brand visibility and awareness. Monitored performance for strategic social media placement.
- Utilised similar and parallel audience targeting for interest-based outreach, expanding reach to candidates with similar skills. This approach boosts brand awareness and attracts relevant followers.
- Employed interactive and engaging content to captivate audiences, driving an increase in followers and strengthening brand awareness.
- Conducted A/B tests on copy length to optimise click success, increasing brand awareness and followers/likes.
- Innovatively tested video and static images to diversify assets, boosting campaign performance through enhanced engagement and results.
- Delivered monthly reports with actionable insights, empowering Enhance and clients to analyse and optimise campaign performance, fuelling brand awareness and social growth.
The results
Over 6 million impressions
Over 30k clicks
Over 2 million users reached
55k remember seeing a JLP Ad.
2,300+ clicks to “Apply Now” received
4,971 Likes on FB 381 Followers on IG
Results compared to last year
Conversion Rate
- Conversion rate increased 4x compared to 2022, 1.93% vs 6.98% 2023
- Generated over 6.5 million ad impressions and over 34,000 clicks.
- 2,349 applications started, with remarketing driving highest conversions.
- 136% increase in social media gaining 4,971 likes/follows vs 2,114 in 2022.
Facebook Likes
