Paid Advertising
Why Paid Advertising?
Paid advertising reaches over 90% of internet users, and enables you to attract both active and passive candidates to apply for your vacancies. Even the best employer brands and organic attraction setups often need to run paid advertising campaigns to continue to attract candidates effectively ahead of competitors.
Paid advertising with Enhance Media includes a comprehensive range of channel options, including programmatic, display, search, social, audio, video and more.
Our specialists utilise a data-led approach to plan, launch, optimise and improve campaigns to source high-quality candidates within budget.
We regularly outperform benchmarks for performance and spend across multiple platforms, ensuring ROI is always maximised.
What we do
- We operate a three-stage campaign model that closely aligns with candidates’ decision making process. This ensures the most relevant message hits each candidate at the right time.
- This model is fully flexible and can be applied to smaller, quick turnaround campaigns as well as full-scale, always on employer branding campaigns.
- We leverage our existing data and expertise combined with specific research to recommend the platform and ad types best suited to achieve your goals.
- We provide end-to-end messaging and creative design support to ensure campaigns cut through the noise, resonate with candidates and ultimately lead to conversions.
- Combining the latest AI tools with our extensive experience across platforms enables us to deliver ongoing improvements and optimisations to copy, visuals and technical elements at scale.
- On top of channels such as Google Search, Meta and LinkedIn, we have a number of unique and industry leading options that can be added to campaigns, such as programmatic audio and dynamic remarketing.
- We provide continual support and ongoing campaign management including actions such A/B testing multiple ad variations, bid adjustments and targeting refinements.
- We also offer comprehensive and flexible reporting suited to your needs. This can range from simple data tables to cross-channel interactive dashboards.
What we achieve
Our paid advertising campaigns have helped our clients hire at scale, exceed DE&I targets, and hire for hard-to-fill roles, all whilst achieving continual year-on-year improvements in ROI.
PPC
Giving JLP an Edge in a Competitive Seasonal Job Market
JLP’s objective was to significantly increase applications for 10,000+ extremely competitive vacancies and to improve the ROI from Peak 2022.
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PPC
Overhauling Digital Candidate Attraction for a FTSE 100 Company
The client needed a complete overhaul across their entire digital recruitment efforts. We needed to make sure we stayed ahead of competitors to help hire top talent across multiple areas of work. Including: Customer service, Data & Analytics & Information Technology.
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PPC
Securing Diverse Top Tier Talent For the University of Surrey
In the face of an intensely competitive market for qualified candidates, we had to attract top-tier academics to help build a strong diverse research community.
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PPC
Delivering Quick ROI with Performance Max Paid Campaigns
After the release of the Performance Max campaign type on Google, Enhance Media’s immediately considered how it could be used to improve ROI and to help our Client increase their Talent Attraction efforts for competitive Customer Service, Sales and Retail roles.
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PPC
Boosting Brand Awareness for JLP Through Paid Social Ads
JLP’s objective was to significantly increase applications for 10,000+ extremely competitive vacancies and to improve the ROI from Peak 2022.
Read MoreHow can we help you?
Interested in learning more? Select the date to schedule time with our Account Director below.
